Zac Re-builds: Website Redesign for a Popular Content Creator

Zac Builds is a well-known YouTuber with over 430,000 subscribers, nearly 80,000 Instagram followers, more than 70,000 TikTok followers, and over 150,000 Facebook followers. As his online presence expanded, the need for a central hub where fans could easily access his content, purchase merchandise, and connect through social media became clear.

Goals

  • Modern Website Design

    The previous website needed a fresh, updated look to better represent the client’s brand and dynamic presence.

  • Feature a Highlight Video on the Homepage

    A static video was integrated on the homepage to give visitors an immediate overview of the client’s content, offering a strong first impression.

  • Integrated Online Shop

    The site now includes a dedicated e-commerce section to sell the client’s products, merchandise, and subscription plans, designed to reflect the YouTuber’s brand and engage fans.

  • Social Media Hub

    A section was created to centralize links to all of the client’s social media platforms, allowing visitors to easily connect across multiple channels.

  • Affiliate Links and Tools

    A tools section was added to display the equipment and software used by the YouTuber, featuring affiliate links as an additional revenue stream.

  • Monetization with Google Ads

    Strategically placed Google ads were added to help generate passive income while maintaining a clean and user-friendly layout.

Approach

  • Homepage Video Integration

    We implemented a static featured video to give a snapshot of the client’s content, offering visitors a direct way to engage with his work from the moment they land on the site

  • Custom E-commerce Solution

    The online shop was designed to support physical products, digital downloads, and subscriptions, with a simple, intuitive user interface powered by WooCommerce.

  • Social Media Links

    The website now acts as a centralized hub with links to all of the client’s major social media platforms, driving traffic and engagement across multiple channels. Additionally, we added a link to the podcast he hosts.

  • Affiliate Marketing Section

    A dedicated section highlights the tools the YouTuber uses, complete with affiliate links, providing value to the audience while creating a revenue opportunity for the client.

  • Ad Placements

    Google AdSense ads were added in key areas of the site to diversify revenue streams without negatively impacting the user experience.

Results

The redesigned website serves as a comprehensive hub for the YouTuber’s content, products, and social media, offering a polished and user-friendly experience. By integrating a streamlined e-commerce platform, the client is now able to sell products more efficiently, while the addition of affiliate links and ad placements has opened up new revenue streams. This modern site enhances the client’s brand image, improves fan engagement, and provides a solid foundation for future growth.

Make an appointment

514 826-2613

info@charlie4.ca

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