A transformation that will blow your head off!

Project background

Oxyd Artistes Coiffure, a local business based in Trois-Rivières, contacted us to improve their existing website. The site, which had been online for some time, presented several challenges, particularly in terms of content maintenance and loading performance. The main objective was to simplify the process of updating content while optimizing page loading speeds. A secondary objective was to standardize the site’s styles to ensure a consistent user experience.

Goals

  • Simplified content maintenance

    The client needed a solution that would enable smoother content management, without requiring advanced technical skills.

  • Optimizing loading speeds

    The site suffered from slow loading times, which could potentially discourage visitors and affect SEO.

  • Standardization of styles

    The site lacked visual consistency, with styles varying from one page to another. The goal was to standardize the graphic elements to provide a harmonious user experience.

Approach

  • CMS optimization

    The website used over 30 extensions, each of which had an impact on the site’s loading time. In addition to allowing the client to update the content easily, we also took care of the presentation leaving no room for interpretation.

  • Optimization of resources and code

    To improve loading speeds, we minified assets, optimized images for the web, and implemented advanced caching. We also reduced HTTP requests by bundling necessary files where possible.

  • Uniformity of styles

    We created a comprehensive style guide for the site, defining the colors, typography, and margins to use. Then, we revised the site’s CSS to apply these uniform styles across all pages.

Results

  • Simplified maintenance

    The client now has the ability to update site content seamlessly, which has reduced the time and costs associated with maintenance.

  • Improved performance

    Page load times have been reduced by over 30%, providing a smoother browsing experience for users. This has also contributed to better performance in search engines.

  • Visual consistency

    The standardization of styles reinforced the visual identity of the site, which helped to give a professional and neat image of the company.

Conclusion

This website update effectively met the client’s maintenance and performance needs, while improving the visual appearance of the site. The project was a success, with positive feedback from the client and site users. Charlie 4 – Digital Solutions is proud to have contributed to this digital transformation.

To see how those changes have helped the overall website, visit oxydsalon.com (French only).

Make an appointment

514 826-2613

info@charlie4.ca

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